Case study – Clay10 X NHS Humber
It is that time of year again when flu vaccinations become a top priority across the NHS. Clay10 Health supports healthcare organisations with clear, educational communications designed to land at exactly the right moment.
NHS Humber needed a way to encourage staff to book their flu jab and to do so while balancing the pressures of everyday clinical and non-clinical roles. Clay10 Health developed a friendly 3D paper-style animation using spinning plates as a relatable metaphor for how busy the working day can feel. The narrative reassured viewers that fitting in their vaccination was simple and fully supported.
Animation brings significant benefits to healthcare communications. It can simplify complex information, communicate sensitively without losing impact, and reach diverse audiences through internal screens, social channels and digital platforms. It is also highly adaptable for ongoing campaigns throughout the year.
This campaign helped NHS Humber boost engagement ahead of flu season and reinforce the importance of early action to protect staff, patients and colleagues across services.
🎥 Watch the animation: https://vimeo.com/463784378?share=copy&fl=sv&fe=ci
If your organisation needs time-critical messaging that connects with your audience, Clay10 Health is ready to help deliver it with clarity and creativity.
Contact us at [email protected] or call 01482 646352.