We have acquired Daytot, the renowned brand specialising in early intervention products designed to support infants with developmental needs.
The acquisition aligns with our mission to enable each and every child to have the best possible opportunity of a functional, pain-free future by providing them with innovative, high quality postural support solutions.
Shared vision
Daytot’s pioneering products, The Joey, Neo+ and Activity Mat, have been integrated into our existing extensive product range, further reinforcing our commitment to delivering on our brand values – Ethical, Passionate, Innovative, Caring and Collaborative.
Holly Jenkins, Managing Director of Jenx and Jiraffe, explains: “This acquisition strengthens the shared vision for providing a bright and inclusive future for all children.
“We are deeply passionate about the importance of early intervention in helping children reach their full potential. Research shows that timely, appropriate support can have a profound impact on a child’s development, helping to build strength, coordination and confidence from the earliest stages of life.
“The Joey, Neo+ and Activity Mat align perfectly with this commitment, offering practical, research-backed solutions that enable therapists, caregivers, and families to provide essential support at the right time. We are both honoured and excited for this next step in the Daytot journey, bringing this life-changing range to children and care-givers worldwide.”
Making a positive difference
As part of our commitment to delivering on our mission, we work in partnership with the people who matter to make society a better place for those with disabilities, and make a positive difference to communities by staying true to our vision and values and being an outstanding employer.
James Leckey, Co-Owner and CEO of Daytot, said: “We are delighted to announce the acquisition of Daytot. Our companies share a deep passion for early intervention, and we know that the Daytot product range will have a bright future at Jenx and Jiraffe.”
Jenx was founded in 1982 with the aim of enriching lives and changing perceptions about disability. Over the last 43 years, we have positively impacted the lives of tens of thousands of children and their families, thanks to our innovative products, including the Dreama Sleep System and Standz Abduction Standing frame.
The following Daytot products will be distributed by Jiraffe in the UK and Ireland, and by Jenx globally:
- Joey – an early intervention crawling aid that promotes tummy time and movement, supporting infants with delayed development in building muscle strength, coordination and head control.
- Neo+ – a multipurpose positioning support for infants experiencing developmental delays, designed in collaboration with healthcare professionals to promote core strength and symmetry.
- Activity Mat – a black-and-white sensory play mat designed to support visual and cognitive development while providing a stable, non-slip surface for tummy time, play and therapy.
For full product information head to www.daytotjourneys.com or email [email protected].