We were delighted to be appointed by the Department for International Trade (DIT), to exclusively deliver the educational part of their UK Tradeshow Programme (UKTP) funding /education scheme for the Arab Health 2023 exhibition in Dubai. During January 2023 we designed and delivered a week-long series of daily webinars with some fantastic guest speakers, to introduce exhibiting companies to the trade show, provide actionable information and advice on how to maximise the value and investment when exhibiting there. There was also a separate session specifically aimed at those visiting the event.
This content was only permitted to be exclusively delivered to the small amount of companies that were approved by the DIT as part of the UK Tradeshow Programme, providing an invaluable opportunity and knowledge for future trade show participation. Recordings and materials can be found below: